{"id":21461,"date":"2024-02-05T23:58:48","date_gmt":"2024-02-05T23:58:48","guid":{"rendered":"https:\/\/maiorapostas.com.br\/?p=21461"},"modified":"2024-02-16T13:49:00","modified_gmt":"2024-02-16T13:49:00","slug":"unibet-do-kindred-group-reforca-estrategia-de-crescimento-com-parceria-inovadora-com-a-optimove","status":"publish","type":"post","link":"https:\/\/maiorapostas.com.br\/?p=21461","title":{"rendered":"Unibet do Kindred Group refor\u00e7a estrat\u00e9gia de crescimento com parceria inovadora com a Optimove"},"content":{"rendered":"\n<p><strong>A Unibet, marca do Kindred Group plc, estabeleceu uma parceria estrat\u00e9gica com a Optimove<\/strong>.<strong> L\u00edder em solu\u00e7\u00f5es de marketing de relacionamento com o cliente (CRM) na ind\u00fastria de jogos online. <\/strong><\/p>\n\n\n\n<p><strong>O Kindred Group, renomado operador global de jogos de <a href=\"https:\/\/maiorapostas.com.br\/cassinos-online\/\">cassino online<\/a>, abrange uma ampla presen\u00e7a na Am\u00e9rica do Norte, Austr\u00e1lia e Europa.<\/strong><\/p>\n\n\n\n<p>Portanto, neste novo acordo, a Optimove se compromete a impulsionar o crescimento da Unibet atrav\u00e9s de estrat\u00e9gias de marketing centradas nos jogadores e aprimoramento de processos.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">\ud83c\udfc0 NBA | \ud835\uddea\ud835\uddee\ud835\ude01\ud835\uddf0\ud835\uddf5 &amp; \ud835\uddd5\ud835\uddf2\ud835\ude01 \ud835\udddf\ud835\udddc\ud835\udde9\ud835\uddd8!<br><br>Six of the best coming up tonight with the Hornets taking on the Lakers in tonight&#39;s opener<br><br>The Hornets to buzz into life and snap a seven game losing run?<br><br>\ud835\uddea\ud835\uddee\ud835\ude01\ud835\uddf0\ud835\uddf5 &amp; \ud835\uddef\ud835\uddf2\ud835\ude01 \ud835\udddf\ud835\udddc\ud835\udde9\ud835\uddd8 on all tonight&#39;s action\ud83d\udc47<br><br>\ud83d\udd1e | <a href=\"https:\/\/twitter.com\/hashtag\/begambleaware?src=hash&amp;ref_src=twsrc%5Etfw\">#begambleaware<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/NBA?src=hash&amp;ref_src=twsrc%5Etfw\">#NBA<\/a> <a href=\"https:\/\/t.co\/ZzhFnv5WfD\">pic.twitter.com\/ZzhFnv5WfD<\/a><\/p>&mdash; Unibet (@unibet) <a href=\"https:\/\/twitter.com\/unibet\/status\/1754641053414535230?ref_src=twsrc%5Etfw\">February 5, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>A escolha pela utiliza\u00e7\u00e3o completa do pacote Optimove \u00e9 parte integrante da estrat\u00e9gia da Kindred para investir no dimensionamento de solu\u00e7\u00f5es de marketing de reten\u00e7\u00e3o. Buscando maximizar o valor da vida do jogador como um impulsionador fundamental para o crescimento.<\/p>\n\n\n\n<p>A abordagem cient\u00edfica da Optimove ser\u00e1 incorporada \u00e0 solu\u00e7\u00e3o de CRM Marketing da Kindred. Permitindo uma avalia\u00e7\u00e3o mais precisa e eficiente do valor incremental de cada intera\u00e7\u00e3o com os jogadores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parceria entre Unibet e Optimove<\/h2>\n\n\n\n<p>A Unibet ir\u00e1 aproveitar as capacidades da plataforma Opti-X. Uma Plataforma de Experi\u00eancia Digital que personaliza intera\u00e7\u00f5es digitais por meio de modelos de intelig\u00eancia artificial e regras de neg\u00f3cio.<\/p>\n\n\n\n<p>Al\u00e9m disso, a parceria proporcionar\u00e1 \u00e0 Unibet acesso a perfis unificados de clientes, consolidando dados preditivos, hist\u00f3ricos e em tempo real de diversas fontes. <\/p>\n\n\n\n<p>Portanto, isso resultar\u00e1 em visualiza\u00e7\u00f5es abrangentes de clientes, acess\u00edveis \u00e0s equipes de CRM Marketing. O grupo tamb\u00e9m adotar\u00e1 um ciclo cont\u00ednuo de otimiza\u00e7\u00e3o. Utilizando ferramentas de experimenta\u00e7\u00e3o da Optimove para avaliar o incremento de novas estrat\u00e9gias e campanhas, otimizando assim o desempenho do marketing de CRM.<\/p>\n\n\n\n<p>O vice-presidente de receitas de jogos da Optimove, Motti Colman, destacou a Kindred como um l\u00edder verdadeiro no setor de jogos online, comprometido com a oferta de uma experi\u00eancia excepcional aos jogadores.<\/p>\n\n\n\n<p><strong>Postagem da Optimove sobre a parceria<\/strong><\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">We&#39;re proud to welcome our new client, <a href=\"https:\/\/twitter.com\/KindredGroup?ref_src=twsrc%5Etfw\">@KindredGroup<\/a>, one of the world\u2019s leading online gambling operators! With Optimove, Kindred&#39;s flagship brand, <a href=\"https:\/\/twitter.com\/unibet?ref_src=twsrc%5Etfw\">@unibet<\/a>, will continue its strategic investment in retention and maximizing player lifetime value \ud83d\udcaa<a href=\"https:\/\/t.co\/ZIcfPCuB5X\">https:\/\/t.co\/ZIcfPCuB5X<\/a> <a href=\"https:\/\/t.co\/K2Eo1YiqAj\">pic.twitter.com\/K2Eo1YiqAj<\/a><\/p>&mdash; Optimove (@Optimove) <a href=\"https:\/\/twitter.com\/Optimove\/status\/1754552213530181716?ref_src=twsrc%5Etfw\">February 5, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Portanto, Colman descreveu a parceria como uma &#8220;alian\u00e7a poderosa&#8221; e expressou sua honra pela confian\u00e7a depositada nas capacidades da Optimove.<\/p>\n\n\n\n<p>Dan Gabay, diretor de marketing de reten\u00e7\u00e3o da Kindred, refor\u00e7ou a certeza em rela\u00e7\u00e3o \u00e0 contribui\u00e7\u00e3o da Optimove para a melhoria cont\u00ednua das experi\u00eancias dos jogadores. Atrav\u00e9s de mensagens personalizadas e oportunas alinhadas com a velocidade das intera\u00e7\u00f5es dos jogadores.<\/p>\n\n\n\n<p class=\"has-vivid-purple-color has-text-color has-link-color wp-elements-c5b5c640f0ce0be276f830ea1bd28181\"><strong>Importante saber:<\/strong><\/p>\n\n\n\n<p>Sendo assim, este acordo estrat\u00e9gico surge em um momento em que, no final de janeiro, o principal operador de loterias e apostas esportivas na Fran\u00e7a, La Fran\u00e7aise des Jeux, anunciou planos significativos para adquirir o Kindred Group por aproximadamente R$12,5 bilh\u00f5es.<\/p>\n\n\n\n<p><strong>Portanto, fique com nossas an\u00e1lises de <a href=\"https:\/\/maiorapostas.com.br\/jogos-de-cassino\/\">jogos de cassino online<\/a>!<\/strong><\/p>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Mantenha-se Conectado com o Maior Apostas<\/h3>\n\n\n\n<div style=\"height:20px\" 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